Al Fajer Information & Services (AFIS), a unit of Al Fajer Enterprises, the parent company – a fully nationally owned company was established in the year 1975, by its Group President His Highness Sheikh Hasher Al Maktoum. Al Fajer Enterprises has rapidly grown to a diversified business entity and has set its mission to deliver extreme satisfaction and high quality service to their vast range of valued clients spread over varied industries. AFIS is the first company in the UAE to introduce trade fairs, the vital marketing mix, to the Middle East region. Trade shows are important business events for all branches of industry, especially if it is held in any emerging markets. Trade shows are the most cost effective tools for generating and maintaining customer relations. It also facilitates a highly targeted interface with customers by developing a two way communication channel. Above all the BUYER is at your door step! No wonder, trade shows have taken a central stage in a company’s marketing mix. Furthermore, it has a direct impact on the host country’s economy by generating direct revenue for venue owners, hotels, transport/ aviation, besides uplifting the image of host City!
For More info about Al Fajer Group, pl visit www.alfajer.net